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Test Your Power with Mitas at the Paris SIMA show

Prague, February 16, 2017 – Visitors at the SIMA show in Paris will have a chance to win a mountain bike in the challenge corner at Mitas stand C 060, located in Hall 7. All they need to do is ride a stationary bicycle and generate enough electricity to fill a Mitas logo. Whoever keeps the logo alight for the longest period will be the winner of a mountain bike worth 500 euros. The name of the challenge is ‘Test Your Power’, and visitors can join in anytime at the SIMA fair between February 26 and March 2.

Andrew Mabin, Sales Director Europe and Russia at Trelleborg Agricultural and Forestry Tyres, said: “Through this challenge, we would like to highlight the main features of Mitas agricultural tyres: strength, power and durability. Farmers will transfer their energy to keep the Mitas logo alight, just like the powerful Mitas agricultural tyres transfer horse power to the soil during tillage, seeding or harvesting.”

The ‘Test Your Power’ challenge reflects the nature of work in agriculture. It is as ever changing as the bicycle ride. That is why farmers need reliable, quality and strong tyres that will transfer the power of their machinery to the ground. Testing their own power at the Mitas stand, farmers will interact with the brand; helping to fill the logo and energize the brand.

While testing their power, farmers will have the possibility to see the most powerful tyres that Mitas manufacturing currently. At its stand, Mitas, part of the Trelleborg Group, will present the new 1000/50R25 SFT tyre for high-horsepower specialized agricultural machinery like potato harvesters and self-propelled spreaders that will have its world premiere at the SIMA fair in Paris. Other highlights from the agricultural tyre range will include a Cyclic Harvesting Tyre (CHO), an Agriterra flotation tyre, a Very High Flexion (VF) HC 2000 tyre for high-horsepower tractors, and municipal tyres.

Mitas, part of the Trelleborg Group, is one of Europe’s leading producers of tyres for agricultural machines, construction vehicles, motorcycles, bicycle and other specialty segments. Mitas manufactures and sells tyres under Mitas and Cultor brands. Mitas has manufacturing facilities in Czech Republic, Serbia, Slovenia, U.S. and a global sales and distribution network.