Prague, 15 January 2015 – Key agriculture machinery manufacturers have started to mount Mitas Premium tyres as a substitution for Continental-branded tyres. As Mitas announced, Mitas Premium tyres are replacing all Continental-branded tyres on new machinery produced by original equipment manufacturers (OEMs) as of January 2015. Agricultural tyres included in the Mitas Premium product line are designed for high-horsepower machines and among others include Very High Flexion (VF) tyres HC 1000 and HC 2000 and Super Flexion Tyres (SFT).
“Key agriculture machinery manufacturers such as AGCO, Case IH, CLAAS, John Deere and SAME DEUTZ-FAHR have endorsed the launch of Mitas Premium and are already starting to mount Mitas Premium on their newly produced agriculture machinery. Mitas is proud of these endorsements and is committed to meeting the highest expectations of its partners,” said Andrew Mabin, Mitas' marketing and sales manager.
Mitas' strategy is to build equity in a single brand, namely Mitas. Mitas Premium tyres bear the same premium quality and technical specifications as Continental tyres. Mitas has produced Continental-branded tyres under licence since 2004.
The Mitas Premium tyre line consists of rebranded Continental tyres and new products developed solely under the Mitas brand. Currently, Mitas Premium for European markets includes several leading tread designs besides SFT and brand-new VF tyres HC 1000, HC 2000, namely also SFT IF (Improved Flexion technology), CHO (Cyclic Harvesting Operation), SST (Silent Speed Tyre), AC 65, HC 70, AC70 T, AC85 Row Crop, AC90 Row Crop and AGRITERRA.
MITAS a.s is one of Europe’s leading producers of agricultural tyres. Mitas manufactures and sells tyres under three brand names: the company’s own Mitas and Cultor, and Continental under licence. In addition, MITAS a.s. produces and distributes a wide range of Mitas-branded industrial and motorcycle tyres. MITAS a.s. is a member of ČGS HOLDING a.s. and operates three production plants in the Czech Republic, one in Serbia and one in the USA, and maintains a global sales and distribution network.