The history of Mitas brand reaches back to the thirties of the last century. The tyres were first produced in Prague, then in Zlín, and then in Otrokovice. In 2016, Mitas became a part of group Trelleborg. Currently, the Mitas brand tyres are produced in the plants located in six European countries and in one production plant in America. The latest European production plant in Otrokovice started operating in 2013. It produces radial tyres designed for high performance agricultural technology. Another significant milestone was the opening of the production plant in the USA, where the production of radial and agricultural Mitas tyres commenced in 2012. The production plant is located directly in the heart of the American farming industry and in the area with many producers of agricultural technology. Extensive American market with high demands provides Mitas brand with great potential.
Formerly, Mitas brand focused particularly on the European market because the first product types were designed primarily for Europe. Currently, it is distributed worldwide using global sale network Trelleborg Wheel Systems.
A significant part of the production of radial agricultural Mitas tyres for new tractors and harvesters goes directly to the plants of recognised manufacturers of agricultural machines, such as John Deere, Case New Holland, Claas, and AGCO.
The quality and reliability are the moving force for Mitas brand. We want to meet the requirements of our customers and help them keep the pace with the dynamic world of agriculture, construction, moto, bicycle, aircraft and truck tyres.
Group Trelleborg, where the Mitas brand is a member, has annual turnover of 32 milliard SEK (3.28 milliard Euro, 3.69 milliard USD) and it is present in 50 countries. The group comprises of five business areas: Trelleborg Coated Systems, Trelleborg Industrial Solutions, Trelleborg Offshore & Construction, Trelleborg Sealing Solutions, and Trelleborg Wheel Systems. The shares of Trelleborg are traded in the stock exchange from 1964 and registered in the stock exchange in Nasdaq Stockholm, Large Cap.
Mitas has a long history of sponsoring sport events. Mitas’ sport roots go back to 1947, when it first started manufacturing motorcycle tyres for speedway. Currently Mitas is supporting these sport events and associations:
In 2014 Mitas signed a sponsorship agreement with the European Tractor Pulling Committee (ETPC) and has entered the dynamic world of tractor-pulling. The sponsorship agreement ensures the Mitas brand and products will be promoted during all international ETPC tractor-pulling events.
DRIVE4EU - 'Dandelion Rubber and Inulin Valorization and Exploitation for Europe', a demonstration project, aims at the development of the production chain of natural rubber and inulin from Russian dandelions. The objective of the project is to set up a new European chain for the production and processing of natural rubber. This will enable the EU to become less dependent on the import of natural rubber and at the same time to respond to the threat of a global rubber shortage. Read more about Mitas participation.