The history of Mitas brand reaches back to the thirties of the last century. The tyres were first produced in Prague, then in Zlín, and then in Otrokovice. In 2016, Mitas became a part of group Trelleborg. Currently, the Mitas tyres are produced in the Czech Republic, Slovenia, Serbia, Sri Lanka and in one production plant in America. The latest European production plant in Otrokovice started operating in 2013. It produces radial tyres designed for high-performance agricultural technology. Another significant milestone was the opening of the production plant in the USA, where the production of radial and agricultural Mitas tyres commenced in 2012. The production plant is located directly in the heart of the American farming industry and in the area with many producers of agricultural technology. Extensive American market with high demands provides Mitas brand with great potential.
Formerly, Mitas brand focused particularly on the European market because the first product types were designed primarily for Europe. Currently, it is distributed worldwide using global sale network Trelleborg Wheel Systems.
A significant part of the production of radial agricultural Mitas tyres for new tractors and harvesters goes directly to the plants of recognised manufacturers of agricultural machines, such as John Deere, Case New Holland, Claas, and AGCO.
The quality and reliability are the moving force for Mitas brand. We want to meet the requirements of our customers and help them keep the pace with the dynamic world of agriculture, construction, moto, bicycle, aircraft and truck tyres.
Group Trelleborg, where the Mitas brand is a member, has an annual turnover about SEK 33 billion (EUR 3.13 billion, USD 3.57 billion) and it is present in 50 countries. The group comprises of three business areas: Trelleborg Industrial Solutions, Trelleborg Sealing Solutions, Trelleborg Wheel Systems and one reporting segment, Businesses Under Development. The shares of Trelleborg have been listed on the Stock Exchange since 1964 and registered in the stock exchange in Nasdaq Stockholm, Large Cap.
Currently, Mitas is supporting European Tractor Pulling Comitee In 2014 Mitas signed a sponsorship agreement with the European Tractor Pulling Committee (ETPC) and has entered the dynamic world of tractor-pulling.
The sponsorship agreement ensures the Mitas brand and products will be promoted during all international ETPC tractor-pulling events.
DRIVE4EU - 'Dandelion Rubber and Inulin Valorization and Exploitation for Europe', a demonstration project, aims at the development of the production chain of natural rubber and inulin from Russian dandelions. The objective of the project is to set up a new European chain for the production and processing of natural rubber. This will enable the EU to become less dependent on the import of natural rubber and at the same time to respond to the threat of a global rubber shortage.