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Innov-Agri Show

Mitas kicked off the Fall Harvest at France’s Innov-Agri show

Outarville, 2021 - Mitas was proud to return to the field to showcase their line of tyres promising a fresh start to the new season at the Innov-Agri show, which took place September 7-9, 2021, at the fairgrounds just south of Paris.

Meet the latest Mitas tyres

Visitors to the Mitas stand were able to see a wide selection of new radial tyres developed to tackle a variety of agri jobs, starting with the largest of its HC 70 range for modern tractors – bringing high comfort and low soil impact. The SFT (Super Flexion Tyres) line is made to equip a whole new generation of harvesting machines and high-horsepower tractors. Its flexible sidewall means extra protection for the terrain. One of the latest additions to the Mitas family, the Agriterra 04 was on display, presenting a whole new generation of fast and powerful trailer steel-belted radials. Its special tread pattern means good self-cleaning, excellent wear resistance and low noise levels out on the road.

Re-Start and Re-Connection at Innov-Agri

Innov-Agri, now in its 26th year, offered plenty of opportunities for discovery for the over 60,000 attendees on 100 hectares of outdoor fairground. This year’s theme was Re-Start, with its focus on bringing Agri businesses and farmers back together after a twenty-one-month long hiatus.
The event was also strongly appreciated by the French Mitas team: “Harvest time has a long tradition of community, and for our Mitas team, Innov-Agri was a great opportunity to re-connect with our customers and end users and be back in the field to showcase our tyres and get their precious feedback. As it was again confirmed, Mitas tyres are a steadfast feature of the agricultural landscape in France and beyond,” remarked Agnes Bantegny, Marketing Manager for France & Benelux.

Mitas visitors also got the chance to win fantastic prizes such as a smartwatch or Mitas sportswear for submitting the best drawings in the Draw your Tyre challenge.

Our Mitas team is looking forward to attending Innov-Agri show in the upcoming years.