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Launch of Cultor RD radial agricultural tyres starts in 2016

Prague, 16 November 2015 – Agricultural and industrial tyre brand Cultor will dramatically extend its range in the radial agricultural tyres segment. The Cultor RD tyre range is a substitution for Mitas RD and draws on the performance of Mitas RD, which are no longer included in the Mitas brand portfolio. MITAS a.s., which produces Cultor at its plants in Europe, will offer 46 new sizes of radial agricultural tyres marked Cultor RD as of January 2016.* Cultor RD takes advantage of the benefits of high-tech tyre development conducted under the Mitas brand, offering the same performance and durability of Mitas RD. In the MITAS a.s. brand portfolio, Cultor will be placed below Mitas Premium line.

 “Under the Cultor brand, we will offer top-quality radial agricultural tyres with competitive prices based to similar level as Mitas RD. Cultor RD tyres will supplement Mitas Premium, which are associated with the more prestigious and demanding segment of powerful machines,” said Andrew Mabin, Mitas' marketing and sales director. ”We manufacture Cultor-branded tyres at our plants in Europe, which belong among the most advanced in the world. For example, our plant in Otrokovice (CZE) was opened only in 2013.”

New Cultor radial agricultural tyres will be marked RD-01, RD-02 and RD-03. The Cultor RD-01 are all-round tyres for a wide range of applications. They excel in their balanced combination of features, making them suitable for various terrains and agricultural machinery. There will be 22 sizes available from January 2016. Advantages of Cultor RD-02 are the high ride comfort on the road and excellent transmission of power due to greater grip and traction on the field. Cultor RD-02 will be offered in eight sizes. Cultor RD-03 are designed for gentle ground handling and higher load capacity, which is enabled by their wide design and large volume of air. Customers can choose from 16 sizes. The aim is to further extend the range of Cultor radial agricultural tyres for combine harvesters and row crop machinery, as well.

*Cultor RD tyres will be available worldwide as of January 2016, except for the U.S. market, where Cultor RD will be launched at a later date.

MITAS a.s is one of Europe’s leading producers of agricultural tyres. Mitas manufactures and sells tyres under three brand names: the company’s own Mitas and Cultor, and Continental under licence. In addition, MITAS a.s. produces and distributes a wide range of Mitas-branded industrial and motorcycle tyres. Since April 2015 bicycle tyres are produced under Mitas brand as well. MITAS a.s. is a member of ČGS HOLDING a.s. and operates three production plants in the Czech Republic, one in Serbia and one in the USA, and maintains a global sales and distribution network.